The ISA Edmonton Section’s promotional campaign for the Edmonton 2016, ISA Automation Expo & Conference (AEC), launched this past April at the ISA Calgary Show.

The new AEC logo and “Spring 2016” were front and centre in the booth design, while the colours and styling hinted at how the new AEC website will look – aecalberta.ca is on track to launch at the end of this month, a temporary landing page is currently in place until then.

The fresh branding and booth design proved to attract attention “Overall, the feedback that we had from both attendees and exhibitors at the ISA Calgary Show was very positive. People were attracted to the colours and praised the relevancy of the new name, ISA Automation Expo & Conference (AEC)”, says Heidi Dennis, AEC Marketing Manager.

A year out and the Expo floor is already over a third sold. “We had a 20% increase in attendance in 2014 and exhibitors were thrilled with the quality of leads they generated, which has increased our demand for booth space”, says Marietta Miller, AEC Advertising Sales Manager.

Automation Expo & Conference (AEC) takes place on April 20 & 21, 2016 at the Edmonton Expo Centre. The planning for this event is well underway… “We’re very excited about the Edmonton 2016 Show! The VIP Tours are here to stay and we’ll be adding some other exciting additions to the Expo floor. We’re also in the midst of solidifying a new approach to how we generate the content for our conference”, says Bob Bahniuk, AEC Director.

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For more information about the new AEC branding, click here.